Just remember something one of the doc told me while in UH. Recently, she went to another Gov hospital for some lecturing and she is sad to see that the awareness on the goodness of bfg is not in the lower income group. The moms are so used to the goodness of the ‘much inferior alternative’ (you know what lar) through the aggressive media exposures. So these moms who can’t afford the expensive but the alternative, resorted to add cereals and sugar in the diluted milk. Many of us, the higher income, do not feel the pinch of the RM40+ per tin but the poorer moms do. So, they use diluted version and mixed with cereal. The end result - a baby who is very fat but lacking nutrients and ended up sick. And not getting well as fast.

So, I think it is up to us moms, the more highly educated and blessed women, to help bring awareness to all moms. It is only through our group efforts that we can counter the aggressive marketing. It is sad that babies’ life and well-being are affected by marketing. If this had happened in some third world country, then I will probably try to not get so geram. But this is happening in our very own Klang Valley.

That’s why the other day during the UH distribution I often started my conversation with the sentence - Kami dari kumpulan penyusuan ibu. I hope that sentence stays in the mind of the moms there. There are a lot of moms who have newborns and hope they see that susu ibu is great. If only we have influence a few moms in UH that day, I am satisfied that we had done something good.

So, let’s be militant in a good way
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Lilian (co-owner, moderator and mom of 5)